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The SaaS Apocalypse Playbook: Lessons from a $1.2B Turnaround
When Microsoft licensing shifted to monthly SaaS, our revenue line fell off a cliff. We rebuilt a $1.2B business by redesigning how we attached services to software. The same structural break is happening again as AI compresses SaaS economics.
A first-hand account of leading CDW's Microsoft productivity business through the shift from enterprise licensing to monthly SaaS, inventing a services-led MSP model — and the parallels to today's 'SaaS apocalypse' as AI reshapes software economics.
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